In a move today that signals the AFR’s attack on Samantha Maiden may have backfired more spectacularly than previously thought, the formerly “serious” business news site adventured into satire. The journal that has spent many a happy hour ridiculing Rio Tinto’s erstwhile (female) Communications Director and recently lost its defamation case against a (female) investor suddenly appeared to be on the ropes following an unexpected backlash at its jibe at a (female) journalist.
Relying on an established (male) journalist not known for satirical humour, the beleaguered AFR featured an article making fun of the latest cabinet reshuffle to promote women’s issues.
Rowan Dean, who also plies his trade as a scientific expert on Sky News Australia (alongside former Australian Liberal Party member Craig Kelly, now recent cross bencher) is a firm advocate of debunked hydroxychloroquine treatment as a covid cure. Unexpectedly, Dean got a gig poking fun at commentating on the government’s recent cabinet reshuffle. No-one can quite explain why.
Whilst* hard to believe that someone would pay for this commentary, Dean made some pedestrian forays into humourising the Prime Minister’s new appointments. Maybe the male readership needed a nudge to realise that these new ministerships were pretty banal? And maybe the AFR hadn’t realised that some of their subscribers are actually members of the fairer sex, and had already got the joke?
Now whilst the leading satire sites may not be paying attention, I think it’s worth drawing their attention to this abberation. Yes, Rowan Dean is no satirist. But the AFR clearly needs a distraction from its continuing editorial fails. This may become a serious new direction.
The reason for hitting the keyboard tonight is simply to warn Charles Firth & Co. to wake up and point out that the time may have come: you really need to instal the soft serve machine. The Chaser, The Shovel and the Betoota Advocate all need to be on guard! The AFR is trying to reposition itself as it is no longer able to class itself as a serious newspaper…
And let’s face it, if the Union for Chaser Interns gets wind of how dire the AFR’s paid satirists are, they may well strategise and inform the AFR they could lure real talent to their platform by offering soft serve! No money required!
Charles, it’s time to negotiate!
#instalsoftservenow #stopthesteal
*I am not writing a fairytale. I am tethered to “whilst” as a current and relevant writing style